Why “Competition 4.0”? Since the whole world is now undergoing the Fourth Industrial Revolution, global processes in the global economy and the challenges that arise in improving the competitiveness of the national economy require a decisive transformation and a qualitative technological breakthrough, which is impossible without creating a healthy competitive environment.

Today, on a global scale, the digital economy is growing at a rate of up to 25% per year, like no other sector of the economy; over 85% of all digital data was created in just the last two years, about 40 billion devices are connected to the Internet and exchange data.

Digitalization efforts initiating by States are leading to the creation of a new society, which focuses on the development of human capital. Innovative knowledge and skills of the future are substantially transforming as models of public administration, as well as business models.

The methods of production and gaining added value are radically changing, new requirements for the education and labor skills of people appear. Along with this completely new phenomenon emerge, such as the “Sharing economy”, “Internet of things”, “big data” and “breakthrough technologies” that change the whole traditional economic paradigm and the role of the State, including competition policy as a macro-regulator, and become the conditions of a “new normal”.

At the same time, the pace of change is growing, and happens in a matter of years and even months, and not decades, as before.

To keep up with the speed of global changes and promptly respond to systemic challenges and problems that arise in this dynamic process, it is necessary to reformat the current one and form a completely new competition policy and antitrust regulation based on the changes that are taking place and as well as considering nature of the emerging digital economy.